Singing sensation Yohani roped in as brand ambassador of skyfair.news Lanka Premier League 2023
Mumbai, July 29, 2023: Viral sensation and popular Sri Lankan singer star, Yohani Diloka de Silva will be the face of the skyfair.news Lanka Premier League (LPL) 2023 as its official brand ambassador for the highly-anticipated fourth edition which commences at the R Premadasa Cricket Stadium in Colombo on July 30, 2023.
Having made her breakthrough with the widely acclaimed hit ‘Manike Mage Hithe’, Yohani has since been one of the most followed and heard singing sensation both in India and Sri Lanka.
Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it will be an opportunity to create an exceptional blend of music and cricket to elevate the league’s reach across the sub-continent.
Speaking on her association with the league, Yohani expressed her enthusiasm, commented, “I am thrilled and honored to be part of Lanka Premier League. Cricket has always been cherished in Sri Lanka, and music too has been an intrinsic part of its growth journey. While my songs have found a global fan base, this association will enhance the engagement and interaction of cricketing and music lovers in a more holistic manner and thereby create a strong brand identity for our very own Island Nation as well as Lanka Premier League. I wish the League, all the teams and players best of luck.”
Yohani, has been a part of number of popular Indian talent as well as pop culture shows, movies and has amassed a massive fan base in India and across the sub-continent region. She also has an Indian Music label major exclusive deal to her name.
Notably, the 29-year-old has previously lent her voice to the official theme song of the second edition of the Lanka Premier League in 2021.
“We are really excited to have Yohani as the Brand Ambassador for LPL Season 4. She is not only a youth icon for Sri Lanka but also been globally followed and it augurs well with our brand vision of making Lanka premier League, one of the most followed and successful cricket leagues from the subcontinent. In an era, where millennials and Gen Z have a strong influence- whether it is for cricket or music, I am confident, this partnership between LPL and Yohani will help the league connect with newer and more diverse set of audience from across the region and globally,” commented Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL.
The fourth edition of the skyfair.news LPL 2023 which is kick starting from tomorrow, July 30 will feature top international stars like David Miller, Babar Azam, Chris Lynn, and Shakib Al Hasan who will be entertaining the fans in the league along with top-class Sri Lankan players like Mahesh Theekshana, Bhanuka Rajapaksa, and Angelo Mathews.
The tournament comprises six teams including Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings, and B-Love Kandy, each representing different regions from the Island. Each team will compete in a series of matches to be held in Kandy and Colombo.
The Lanka Premier League 2023, will be telecasted live on Star Sports network, and the Live stream will be available on the Fancode app.
For further information, please visit https://www.lankapremierleaguet20.com/
About Lanka Premier League
Lanka Premier League, popularly known as LPL, is one of the most exciting and popular T20 leagues from the region with thrilling action and participation of top Sri Lankan and International Cricketers. LPL is managed by IPG group- the official rights holder of Lanka Premier League. The highly anticipated fourth season of LPL will be held across two venues- Colombo and Kandy from July 30 to August 20 and will witness action packed 24 matches in the course of 22 days of the league. The upcoming season will see the presence of popular International stars such as Babar Azam, Shakib Al Hasan, David Miller as well as popular Sri Lankan stars Thisara Perera, Wanidu Hasaranga, Angelo Mathews and Captain, Dasun Shanaka. LPL will see Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings and B-
Love Kandy as the five teams fighting for the coveted title. Leading sports broadcaster Star Sports will telecast the league’s exciting action live, exclusively in India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, Maldives, and MENA region including UAE.
IPG Group, founded and led by Anil Mohan, is a global sports marketing, league management, ground sponsorships and production company with significant expertise in international cricket rights and sports media. As a ground & sponsorship rights holder for major cricket leagues, it continues to innovate and push towards sports excellence.