Sling Mobility roped in as Official Partner for Lanka Premier League 2023
National, July 25, 2023: Sling Mobility, Sri Lanka’s fastest-growing EV two-wheeler, on Tuesday, was roped in as Official Partner for the forthcoming Lanka Premier League (LPL) 2023. The league which is in its fourth year is all set to witness a galaxy of global cricket stars fighting for the coveted title.
Announcing the deal Anil Mohan, Chief Executive Officer of IPG, the rights owner to Lanka Premier League, expressed happiness at the collaboration as it gives more sustainability to this power-packed tournament.
Speaking on the collaboration, Chief Executive Officer of Sling Mobility, Love Yadav, commented, “Cricket is more than a sport in South Asian region and has a passionate following. It was about time that a young brand like Sling Mobility launches itself with cricket and a league that is fast gaining prominence across the region and is pride of Sri Lanka.”
This exciting partnership between Sling Mobility and the Lanka Premier League promises to add an extra layer of excitement to the tournament and contribute to the growth and popularity of cricket on the global stage.
“The partnership with Sling Mobility only shows how the tournament is getting bigger with every edition of LPL. The association will go beyond financial gain and in the cause of promoting cricket in the Island country,” said Anil Mohan.
The tournament comprises Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings and B-Love Kandy, each representing different regions from the Island. Each team will compete in a series of matches to be held in Kandy and Colombo.
LPL will commence on July 30, while the finals will take place on August 20, 2023. The tournament is expected to reach more than 200 million viewers across the globe through Star Sports network.
About Sling Mobility:
Sling Mobility is an EV ecosystem which operates Battery as a Service (BaaS) and fleet management business in Sri Lanka and is expanding into Bangladesh and Maldives. Sling’s model improves rider adoption by affordability, rider downtime with battery swapping and true sustainability with solar charging and dynamic fleet management with a modular system.
IPG Group, founded and led by Anil Mohan, is a global sports marketing, league management, ground sponsorships and production company with significant expertise in international cricket rights and sports media. As a ground & sponsorship rights holder for major cricket leagues, it continues to innovate and push towards sports excellence.